Foodservice Industry Week in Brief: 2/10
Looking for some of the week’s top information? Here are five stories from the foodservice industry for February 6-10.
Restaurants are Following in QSR’s Lead
From Chron.com, Read News Release
In a recent news release from The NDP Group, when it comes to the restaurant industry, they discovered fast casual or QSRs (quick service restaurants) are in the lead. According to their study, QSRs have been the only segment to show growth in the nation’s current economic situation. Because of their success, restaurants are now following suit to increase sales. Read the full news release on Chron’s website.
McDonald’s Shamrock Shake to be Available in All U.S. Locations
From Washington Post, Read Article
Each year there are many restaurants with signature limited time offers–one of the most popular being McDonald’s Shamrock Shake. This year McDonald’s has stepped it up and has made the shake available in all of their locations across the country. According to the Washington Post article, the decision to put the shake in all stores was made by customer feedback. Read the full story on the Washington Post website.
Happy Birthday, Let’s Move!
From CBS News, Read Article
First Lady Michelle Obama’s Let’s Move! campaign entered into its second year of combating childhood obesity on February 9. And what greater birthday present to get than to hear this quote from Secretary of the U.S. Department of Agriculture Tom Vilsack: “For the first time in a long time, we did not see a rise in obesity rates.” The CBS article points out some of Let’s Move!’s many accomplishments such as the Healthy, Hunger-Free Kids Act of 2010 and the revision of the food pyramid to MyPlate. Vilsack also told CBS about their 2012 goals which include increasing the number of schools involved and to help children learn better eating habits for their every day lives. Read full article on the CBS website.
National Restaurant Association Boosts Restaurant Involvement for “Kids LiveWell” Initiative
From NRA, Read Press Release
On the same day as the second anniversary of the Let’s Move! campaign, NRA announced the amount of restaurants participating in their “Kids LiveWell” initiative has tripled since it first began in July 2011. The initiative was put in place to give parents better and healthier menu options for their children at restaurants. According to NRA, restaurants can become a part of the initiative by meeting specific qualifications based on “leading health organizations’ scientific recommendations.” Read full news release on the NRA website.
Valentine’s Day at Restaurants
As Valentine’s Day is just around the corner, restaurants are gearing up for the event with special menu items and promotions. Here are a few we found:
- Papa Murphy’s: HeartBaker™ Pizza
- White Castle: Valentine’s Day Event
- Krispy Kreme: Heart shaped doughnuts
- Olive Garden: Sweetheart Sweepstakes
- Baskin Robbins: Valentine’s cake Bites
- Chili’s: Valentine’s Date! Sweepstakes
Need an idea for a promotion at your restaurant? Check out this article, “10 Valentine’s Day Promotions For Your Restaurant,” by Amanda MacArthur, Managing Editor for Swipely.
To keep the conversation going, let us know what your foodservice establishment’s plans are for Valentine’s Day! Special menu? Unique setting?