Foodservice Industry Week in Brief: March 23
Looking for some of the week’s top information? Here are five stories from the foodservice industry for March 19-23.
Fast Casuals/QSR Food Trucks?
From the National Restaurant Association, Read Article
Not that long ago we learned fast casual and quick service restaurants are the current leaders of the foodservice industry. So it makes sense for them to get on board with a huge industry trend that has providen to have staying power–food trucks. NRA noted from the 2012 Restaurant Industry Forecast that 22 percent of fast casual restaurants and 13 percent of QSRs would consider adding a food truck to their business. About those opposed to the idea, NRA spoke with the Senior Vice President of NRA’s Research and Knowledge group, and he said there are restaurant owners who consider food trucks as competition. It’s a very valid stance, especially as food trucks compete with restaurants and other food trucks…one would think… However, just from observing the food truck scene in Indianapolis, many trucks join forces! So who knows what will happen. For more information, read the full story on the NRA website.
Burger King is Dethroned!
From Huffington Post Food, Read Article
For the longest time, the order of the largest burger chains went McDonald’s, Burger King then Wendy’s. Not anymore! News broke this week that Wendy’s has exceeded Burger Kings sales. It was close though. According to a HuffPost food article, Wendy’s had $8.5 billion in sales last year and Burger King had $8.4 billion. Who knows, maybe Burger King will take the lead again next year. Last year they stopped using the king mascot, when Wendy’s was revving up their marketing campaign for burgers. Then this year, Wendy’s has brought back the ever famous catch phrase, “Where’s the Beef?” in commercials. So here is some nostalgia for you on a Friday, the original 1984 Wendy’s commercial. Read more on HuffPost Food.
Gwyneth Paltrow’s Ghostwriter Ordeal
From Goop, Read Article
In her latest email newsletter for her blog, Goop, Gwyneth Paltrow briefly responded to an accusation that she used a ghostwriter for her cookbook My Father’s Daughter. The claim was made by New York Times writer, Julia Moskin. In the newsletter, Paltrow said she does not normally address false reporting but wanted to clarify. She continued to say “the recipes and words are all mine and come from my heart. ” Read Paltrow’s full newsletter on Goop.
Starbucks’ New “Refresher” Beverages
From Starbucks, Read Article
Starbucks is adding to their beverage menu with their new drink, “Refreshers.” These new energy drinks are 60 calories per serving and use a green coffee extract that doesn’t look or taste like coffee to provide a natural energy boost. Their website says “combined with real fruit juice, B and C vitamins and ginseng, it’s a sparking low-calorie boost of natural energy in three delicious flavors.” In stores, Refreshers will be available in Raspberry Pomegranate, Orange Melon and Strawberry Lemonade. Read more and get a $1 off coupon on the Starbucks website.
Central’s on Pinterest!
Facebook, Twitter, Google+, LinkedIn, FourSquare, YouTube, blogs–so many social media sites, it can be hard to keep up with them all! Pinterest is the latest to join the social media craze, but their emphasis on pictures and photography makes them stand apart from other sites. Central recently jumped on the Pinterest train to share some of our products, promotions and buying guides as well as recipes and other fun things from the internet. If you’re on Pinterest, check us out! And be sure to tell us how to find you on Pinterest in our comments section.