QSR magazine recently reported on Chipotle’s “No Junk” campaign.
Chipotle Mexican Grill’s “No Junk” campaign encouraged Americans to forward their junk e-mails to firstname.lastname@example.org. The campaign’s original donation was $50,000, because of the campaign’s success Chipotle has increased the possible donation to $100,000 if its new goal was reached by August.
The “No Junk” campaign was set up so that each forwarded piece of junk e-mail will help provide nutritious cafeteria meals for school children around the country through the partnership with The Lunch Box. For every 100,000 junk e-mails Chipotle receives, the company donates $10,000 to The Lunch Box. This will help provide approximately 32 million school children at 100,000 schools nationwide access to 100 school-tested, junk-free recipes created by Chef Ann Cooper, The Renegade Lunch Lady.
This campaign was launched on June 25 and its goal of 1,000,000 junk emails has been reached, which raised its maximum contribution to The Lunch Box of $100,000.
Congratulations to Chipotle and The Lunch Box on reaching your goal and donating healthy meals to children across the country.