Technology is constantly evolving and there is always something new. Here is some of the latest technology available that all kinds of foodservice establishments can take advantage of.
A majority of people have a smartphone (iPhone, Android, Blackberry, etc.) and with the popularity of these phones, there is practically a mobile app for everything. A recent article by Nation’s Restaurant News said several restaurant chains such as Pizza Hut, Starbucks and Culver’s have apps for smartphones and many other chains have a mobile app in the works. Mobile apps help customers spend money and also provide a convenient way to obtain information. Snapfinger is one of the places to sign up for an app for your restaurant.
The number of Facebook users varies per source, but at least 500 million people use it. Social media is much more than posting what is going on that day. Sites like Facebook and Twitter are a very powerful tools to increase sales.
Using Facebook’s “like” button has proved to have increased sales for many restaurants and others use their Facebook page for online ordering. Twitter provides real-time posts and while you are limited to 140 characters, they can be a very powerful 140 characters. By using either or both of these sites, you can promote your business and connect with customers.
A recent article from FT.com has this quote from Facebook Creator, Mark Zuckerberg, that expresses the importance of social media: “If you look five years out, every industry is going to be rethought in a social way. You can remake whole industries. That’s the big thing.”
QR Codes are everywhere. But what are these odd barcode like boxes? Convenient! With a click of a button, information goes straight to a phone.
The Qurify website defines QR codes as “two dimensional barcodes that are easily scanned using any modern mobile device. This code will then be converted (called “dequirified”) into a piece of (interactive) text and/or link.”
To break this definition down, anyone with a modern phone simply needs a QR code reader app for their phone, such as the Kaywa Reader. Then, whenever a person sees a QR code, they take a picture of it and it takes them straight to a link. This makes things incredibly simple. So you’re wondering how to make your own QR code? It’s just as simple as retrieving one. There are a variety of QR code generators out there. Putting in “QR code generator” in a Google search will provide you with many sites, qrcode.kaywa.com being one of the main ones. Use a QR code to link customers to an important part of your establishment, such as a information about a particular product or a promotion.
Technology + Menus = Electronic Menus. While this technology is still in its early stages, it’s a neat feature to keep in mind for the future. A restaurant in Tokyo is using the Graffiti Bar. An article by The Independent (United Kingdom) says this interactive menu bar allows guests to look through menus, interact with waiters, play games and create graffiti. Another article from Digital Signage Today revealed KFC in the U.K. is testing out electronic menus.