Have you ever wondered how your restaurant can help raise money for a cause? Share Our Strength’s Dine Out for No Kid Hungry is an excellent opportunity for all restaurants, both large and small, to help end childhood hunger in America.
What is Dine Out for No Kid Hungry?
Dine Out for No Kid Hungry is a national fundraising campaign for restaurants to help Share Our Strength end childhood hunger in America.
The official week for the event is September 15-22; however Share Our Strength welcomes and encourages restaurants to participate for as much of September as possible. The event enables restaurants to help fight for the cause while increasing sales at the same time.
Read how Dine Out for No Kid Hungry works on the Understanding Childhood Hunger page of their website.
According to Dine Out for No Kid Hungry, restaurants that have participated in the event have reported an increase in sales, 20 percent average coupon redemption rate and overall higher employee morale and customer satisfaction during the fundraiser. Earlier in the year, we spoke with Jessie Sherrer, senior manager at Share Our Strength, to sum up other benefits for restaurants, which are:
- Support a cause that customers care about
- No minimum financial commitment; high potential return
- Drive business objectives including sales, traffic, ticket price, repeat business, PR, etc.
- Energize employees and encourage team-building, improving performance and job satisfaction
- Engage guests with your brand
- Turn-key activation: National PR from Share Our Strength and access to the online resource center of promotional materials, employee training guides, template press materials, social media guide and more
- Platform for customer giving programs, bounce-back coupons, special menu items, etc
Share Our Strength has made it incredibly easy for restaurants to become involved with Dine Out for No Kid Hungry. Upon registering for the event, Share Our Strength provides all the resources restaurants need to help them with their promotion, whatever that promotion be such as a bounce-back coupon, free item or percentage off. They also have a team of experts readily available for restaurants to speak with about successful promotions and best practices.
Dine Out for No Kid Hungry has made such progress since they started this event five years ago. Just looking back over the last couple years, in 2010, participating restaurants helped to raise over $1.5 million. Then for 2011, they raised $2.4 million. Sherrer told us earlier in the year they hope to have 10,000 participating restaurants and to raise $5 million during the 2012 campaign. They’re on the right path because as of July 2012, 6,500 restaurants have signed up.
So What Are You Waiting For?
Ready to sign up? Registering is probably a little easier than you would think and Share Our Strength is ready to help with any issues or questions that may arise.
Not a restaurant or wondering about other ways to help? Make a donation and check back to their zip-code search map to find participating restaurants in your area for when the fundraiser kicks off in September.
Also, check out a free webinar Share Our Strength is hosting on Thursday July 19 titled “Share Our Strength’s Dine Out for No Kid Hungry: Engaging Millennials as Employees & Customers” with Corner Bakery Café’s CMO Diana Hovey.
Images from the Dine Out for No Kid Hungry website.