New Social Channel: Periscope
There’s a new social media outlet on the scene: Periscope. I know, I know, the last thing you want is another social media network to have to keep up with.
Well first, if using social media for your business, you should only be using the networks that make sense and your customers to better connect. So if you or your customers aren’t benefitting from one of your channels, move on from it!
Second, Periscope is different than your post-type channels and will allow your customers to keep up with you real time.
What is Periscope?
Periscope, Twitter’s live video streaming app, connects people all over the world in real time via smartphone. It is available for both iOS and Android devices.
Instead of posting words, pictures or video clips, Periscope allows you to broadcast so people can watch whatever you want them to see in real time.
“It may sound crazy, but we wanted to build the closest thing to teleportation,” Periscope explained. “While there are many ways to discover events and places, we realized there is no better way to experience as place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around.”
Periscope was launched in late March 2015, and had one million users in it’s first 10 days. It has been connecting people from all over the globe ever since. Simply log in, and either choose someone else’s live stream to watch wherever in the world, or start broadcasting your own.
People can interact with you too via text if you enable that option. So while you are broadcasting, people can connect with you and share thoughts, ask questions or just say “hi” in real time.
So How Can My Restaurant or Foodservice Benefit from This?
Businesses, entrepreneurs and more are capitalizing on Periscope to give fans, customers, etc. and inside look into anything. Often times tweeting out when they will be live streaming ahead of time, then again at the time they go live, businesses can quickly gain a following on Periscope and create a personal bond.
For restaurants, there are many opportunities you can stream live on Periscope and involve your customers. A few ideas include:
- Back of the House Behind the Scenes: To advertise, leave note cards on each of the tables which will be a neat opportunity for guests to see a “behind-the-scenes.”
- Create an Entree: Advertise beforehand a time when you will be putting this entree together both in the restaurant and on social media. This not only is great for current customers, but may be intriguing to chefs and others around the world to learn about your cuisine and culture.
- “A Day in the Life:” Are you popular with your customers? Do you have a large following? Give people a glimpse in the day in the life of you. You don’t live in that kitchen. (Well, almost.)
- Host a Q&A Session: Choose a topic pertinent to your foodservice operation then host a Q&A. This will allow your guests or peers to learn more about whatever you are interested in sharing.
- Chat with Regulars: Share a quick experience with followers or anyone that wants to find you with one of your regulars. Speak with them ahead of time, but if they are on board just have a quick conversation, share a laugh, anything with them! People will enjoy seeing that and will think of you the next time they’re in town, or if in town and looking for a great place to eat.
- Use as a Teaching Opportunity: Host sessions to help your guests with tasks they can do in their own kitchen. For example how to cut properly, benefits of a good knife, cooking techniques and more.
- Save and Share: Not everyone can be live when you are, and Periscope does allow you the opportunity to save your broadcasts. After broadcasting, save the video and share it through social media, your blog, etc.
Ready to get started? Here are some great resources on how to make the most of your Periscope experience!
- Periscope: Blog–Tips, Tricks and More…
- Traffic Generation Cafe: Periscope Tutorial
- HubSpot: 5 Quick Tips for Using Periscope
- LinkedIn: Periscope Live Streaming is Coming to Restaurants… Are you Ready?
- KetchumBlog: Periscope Up–15 Tips to Mastering the Platform
Images from the Periscope website