In 2009 Central was acquired by TAKKT AG, the leading B2B direct marketing company for business equipment in North America and Europe. Headquartered in Stuttgart, Germany, the TAKKT group is made up of companies in over 25 countries, supplying a range of everything from commercial kitchen equipment and office furniture to packaging materials and supplies.
Last year I began a two year internship with Central Restaurant Products as a marketing analyst. My internship program offered the opportunity to spend 3 months working in Germany and exchanging ideas with our TAKKT sister companies.
At the beginning of August, I began a 6 week assignment at ratioform in Pliening, Germany (just 12 miles outside of Munich).
Ratioform is Germany’s market leader for packaging, shipping and warehouse supplies and their business structure is similar to Central’s in that we both have an extensive print catalog as well as an online shop. We both strive to provide exceptional service and support to our customers with the help of strong internal sales and customer support teams. When I return home I hope to implement some of the strategies and ideas I have gained from my time at Ratioform to improve the online experience for Central’s customers.
Since a 3 month trip can’t be all work and no play, I have spent my weekends exploring. Munich is located in Bavaria, Southern Germany and is most famous across the world for the Oktoberfest; and although I can’t wait to go to my first Oktoberfest later this month, the city has so much more to offer. Below is a view of the Frauenkirche (Cathedral of Our Dear Lady), where the twin towers are one of the most distinctive landmarks in the city skyline.
Munich is located near the Alps, Europe’s most extensive mountain range system (think: Sound of Music…) so on my first weekend, I traveled two hours South to obtain this breathtaking view from the Alps near Berchtesgaden, Germany.
Stay tuned for part II of my adventure abroad for Central, where I will be spending a few weeks working with Kaiser & Kraft and Certeo, two other TAKKT companies located near the group’s headquarters in Stuttgart, Germany!