Author Archives: Julia Eiszner

Adventures Abroad Part 2: Central in Stuttgart

*If you missed part 1, get caught up here.

On September 15th I arrived in Stuttgart, Germany where both the TAKKT group (the company that owns Central) as well as our largest sister company, KAISER+KRAFT are located.

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With their mission to provide “Alles für die Firma” (everything for the business), KAISER+KRAFT is the leading B2B supplier of everything from office chairs and desks to shelving systems and warehouse equipment. Founded in 1945, they are celebrating their 70th anniversary this year! You can view their product assortment in English on the KAISER+KRAFT UK website.

Located in the Southwest of Germany, Stuttgart is the sixth largest city in the country. Situated in a low valley surrounded by forests and vineyards, it is an ideal location for breathtaking views like this one.

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View of Stuttgart from Alte Weinsteige (a traditional wine-growing section of the city)

Stuttgart is also sometimes referred to as the Cradle of the Automobile, in reference to the invention of the first internal combustion engine by Karl Benz in 1879. It is the home to automobile powerhouses such as Mercedes-Benz, Porsche and Daimler AG.

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The home of Mercedes-Benz in Stuttgart can be found on Mercedes Street (easy enough, right?)

An additional cultural highlight I got to experience this past weekend was the Cannstatter Volksfest (or Wasen to the locals). It’s an annual beer festival second only to the Munich Oktoberfest in size, but featuring a lot more rides. It starts one week after the Oktoberfest every year, and draws about 4 million visitors from all across the world.

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The Cannstatter Wasen Festival 2015 in Stuttgart, Germany

I’m looking forward to sharing all of the amazing ideas from this internship with my colleagues back home at Central in just a few weeks. If you have any questions about our company’s German ties, feel free to contact me at jeiszner@centralproducts.com.

Adventures Abroad: Central in Munich

In 2009 Central was acquired by TAKKT AG, the leading B2B direct marketing company for business equipment in North America and Europe. Headquartered in Stuttgart, Germany, the TAKKT group is made up of companies in over 25 countries, supplying a range of everything from commercial kitchen equipment and office furniture to packaging materials and supplies.

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Last year I began a two year internship with Central Restaurant Products as a marketing analyst. My internship program offered the opportunity to spend 3 months working in Germany and exchanging ideas with our TAKKT sister companies.

At the beginning of August, I began a 6 week assignment at ratioform in Pliening, Germany (just 12 miles outside of Munich).

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An aerial view of the Ratioform headquarters located in Pliening, Germany

Ratioform is Germany’s market leader for packaging, shipping and warehouse supplies and their business structure is similar to Central’s in that we both have an extensive print catalog as well as an online shop. We both strive to provide exceptional service and support to our customers with the help of strong internal sales and customer support teams. When I return home I hope to implement some of the strategies and ideas I have gained from my time at Ratioform to improve the online experience for Central’s customers.

Since a 3 month trip can’t be all work and no play, I have spent my weekends exploring. Munich is located in Bavaria, Southern Germany and is most famous across the world for the Oktoberfest; and although I can’t wait to go to my first Oktoberfest later this month, the city has so much more to offer. Below is a view of the Frauenkirche (Cathedral of Our Dear Lady), where the twin towers are one of the most distinctive landmarks in the city skyline.

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A bird’s eye view of the Cathedral of Our Dear Lady (Frauenkirche) in Munich.

Munich is located near the Alps, Europe’s most extensive mountain range system (think: Sound of Music…) so on my first weekend, I traveled two hours South to obtain this breathtaking view from the Alps near Berchtesgaden, Germany.

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The Alps near Berchtesgaden, Germany.

Stay tuned for part II of my adventure abroad for Central, where I will be spending a few weeks working with Kaiser & Kraft and Certeo, two other TAKKT companies located near the group’s headquarters in Stuttgart, Germany!