It’s that time of year again; restaurants can begin to sign up for Share Our Strength’s Dine Out for No Kid Hungry, which will run during the week of September 16. Some restaurants even extend their participation throughout the entire month of September.
Dine Out for No Kid Hungry is a fundraising campaign for restaurants to help Share Our Strength end childhood hunger in America. It enables restaurants help fight for the cause while increasing sales at the same time.
With childhood obesity being such a heavily discussed topic in the news, it can be easy to forget the nearly one in five children in America facing hunger or the 15.7 million that live in poverty. That’s where Dine Out for No Kid Hungry comes in and gets restaurants and diners all across the country involved.
“Last year, I am happy to report that we raised nearly $2.4 million, which was a 53 percent increase over 2010,” said Jessie Sherrer, senior manager at Share Our Strength. “Restaurants reported sales increases of up to 8 percent and average coupon redemption rates up to 40 percent.”
Sherrer added 2011 was an amazing year and this year promises to be even better. Their goal for 2012 is to have 10,000 participating restaurants and to raise $5 million.
Share Our Strength has made it easy for restaurants to sign up and to have all the information they need to be prepared. Registration is free and easy to fill out. They have even provided a spreadsheet for multi-unit restaurants so all locations appear on the event’s searchable Google map.
Once restaurants have signed up, they can take advantage of the Online Resource Center which houses point of purchase materials, media and customer outreach tools, employee engagement templates and guidelines, case studies, fact sheets, logos and videos.
In a nutshell, Share Our Strength has done all the work and preparation so restaurants can just focus on running a successful promotion. Sherrer shared these additional key points on how participating with Dine Out for No Kid Hungry can help a business:
- Support a cause that customers care about
- No minimum financial commitment; high potential return
- Drive business objectives including sales, traffic, ticket price, repeat business, PR, etc.
- Energize employees and encourage team-building, improving performance and job satisfaction
- Engage guests with your brand
- Turn-key activation: National PR from Share Our Strength and access to the online resource center of promotional materials, employee training guides, template press materials, social media guide and more
- Platform for customer giving programs, bounce-back coupons, special menu items, etc.
According to the Dine Out for No Kid Hungry website, funds raised during the event help “build state- and city-based No Kid Hungry partnerships of public and private decision-makers who develop a measurable action plan to end child hunger in their city.”
The event also expands effective assistance, education and advocacy programs, raises awareness of childhood hunger and educates at-risk families. The campaign focuses on school breakfast, non-school hour programs (i.e. summer, after school) healthy snacks, SNAP (food stamps), WIC (Women, Infants and Children Assistance), emergency food assistance and skills-based nutrition education.
All photos used with permission from the Share Our Strength/Dine Out for No Kid Hungry website.