We’re just two weeks away from Super Bowl 52, and chances are your bar or pub will be the place to be for many pigskin-loving patrons. Of course everyone is going to want people to choose their establishment, so you’ll want to make sure your business stands out. Here are a few ideas to try!
Nothing grabs the attention of a customer more than the potential of winning free stuff. “I’VE ALWAYS WANTED TO WIN A MONTH’S SUPPLY OF CHEESE PUFFS!” Create some giveaways or raffles for your customers. You can reach out to local businesses to see if they want to help sponsor your prizes, which allows for a nice cross-promotion for you both. Another option is to reach out to liquor distributors and offer samples of their beers or liquors. Again, the goal is to get the customer in the door, and freebies are pretty hard to pass up.
Another fun thing you can do is create a special menu for the big game. Tailgate food is a great idea to consider, whether it’s hot dogs, wings, burgers, you name it. You could even set up a buffet and charge a flat rate for your customers to eat from it as opposed to your a la carte menu.
Have fun with your menu items! You can create fun themed dishes to feed your diners. Once the teams have been decided, create a menu around the team names or players (for example, “Belichick-en wings”).
During the game, keep things lively by creating promotions that tie into the game. For example, offer a certain drink special during the first quarter only. Maybe serve free popcorn at halftime. Or after the game, whichever team wins, one of their themed appetizers is offered at half price the rest of the night. Keep your customers engaged and willing to stay and spend their money at your place with these in-game promotions.