Whether you’re an avid social media user or not, when it comes to your restaurant, it’s time to be one! Social media marketing can have an incredible effect on your restaurant’s sales – but you need to do it the right way. We’re here to help! Scroll down to read some of the top tips in the business that will make your restaurant stand out using Facebook, Twitter and Instagram!
Let’s face it: Facebook has opened up an entirely new way to market for restaurants. Now, instead of owning a website, you can put all of your information including hours and menu, on your Facebook page! It’s a great free resource for anyone starting out in the business. With Facebook, you can connect with customers on a personal level, all while posting updates about your food and business.
Make sure you utilize your cover image to show off your beautiful food, along with posting pictures, updates, events and specials going on around you city and restaurant. Use the tabs options for Facebook as well. Some examples of great tabs for restaurants include photos of food; locations; food deals; and featured menu items. Finally, try setting up some offers and deals for current and potential customers. This is definitely a great way to secure repeat business along with getting new customers. You can also run sweepstakes and contests too – perfect for giving away a gift card or two!
If you really want to get into marketing on Facebook, try out some ads and videos!
To perform great on Twitter, you’ll follow a lot of the same trends as Facebook. But, with Twitter, tweets are created and gone in an instant on someone’s timeline, unlike a Facebook post. On this social media outlet, the timing will be essential if you want your tweets to be seen. Think like your customer! Include tweets with links to your menu, images of your food and offers to entice them to follow you. Then, think about the time of day when your customer will be looking for these things the most. Dinnertime? Breakfast? It’s when your most popular service is.
Similar to Facebook, you can do sponsored tweets to get your branded tweet shown in more timelines, creating potential new customers! Cha-Ching!
Instagram is newer to the social media game, but it’s just as important as the rest of them. The reason? Instagram is primarily a photo sharing platform, and for restaurants who use it well it’s working out to their advantage. Any employee at your restaurant can take a regular photo they took at work and transform it into a great marketing image by using Instagram.
Remember to use trending hastags, whether it be National Bourbon Day or Eat a Cookie day – but only if it works with your photo. You can use niche hashtags that focus more on the area of your restaurant, say #Indianapoliseats for example.
Instagram is a great outlet because you can entice your customers to share their images of your food on their platforms, which lets you get involved socially and create a personal connection. Also, people love to see employees on social media so your restaurant or business feels more human. Snap a few pictures of your employees hard at work and share! It will show that you restaurant is a fun place to be and has great customer service. Finally just like the other two outlets mentioned, you can have photo contests on Instagram. Have customers share their best pictures of your menu items and in return enter them in to winning a gift card at your place! Essentially you’re sharing the wealth for everyone!
It doesn’t matter if you’ve been in the social media game for five minutes or five years. What’s important is that you use these tips to broaden your audience and generate more revenue as well as repeat and new customers!