As October starts getting into full swing, we get closer to one of my favorite holidays…Columbus Day! From the Nina, Pinta, and Santa Maria, there are all sorts…yeah, you’re not buying this, are you? Of course not! It’s Halloween season! Pumpkins, costumes, decorations, the works! And it’s never too early to get your restaurant or bar prepared for the festivities. This year, Halloween falls on a Monday, but that leaves the whole weekend open to scare up business with creative ideas.
Last year, my friends and I dressed in costume and went on a bar crawl on Halloween night. We had a great time, but what struck me was the lack of promotions being done by the bars we were going to. As a fan of the season, I was pretty disappointed at the lack of participation, especially since Halloween was on a Saturday!
Hopefully, your establishment will embrace the Halloween spirit. One way to do that is to allow your staff to wear costumes that weekend. Letting your staff have some fun creates an inviting atmosphere for costumed patrons to come in and participate! In addition, you can do themed promotions, such as a costume contest, or maybe a Halloween music performance (Monster Mash, anybody?). A lot of people that go out on Halloween weekend typically are looking for fun stuff like this. Take advantage of it!
Another way to plan for Halloween weekend is to include themed drinks or food items to your menu. There are a litany of ideas out there sure to please your customers. Check out some ideas below!
- 27 To-Die-For Halloween Cocktails
- 13 Spooky Halloween Cocktail Recipes
- 10 Horrific Halloween Shots
- 13 Easy Halloween Party Recipes
- Best Halloween Recipes
Promote, Promote, Promote
If you’re inspired to participate in Halloween fun this year, now is the time to start getting the word out to people! The earlier you promote what you’re doing that weekend, the better chance potential customers will mark it down on their calendars as a must-do activity. Social media is the easiest way to get the word out. You could also print flyers to post around your restaurant to get existing customers interested in joining the fun.
As always, if you need the right equipment or supplies to make your Halloween events a success, you can shop Central today. Hundreds of products in stock and ready to ship same day! Click here for live chat, or call 1-800-215-9293 to speak to one of our helpful Product Consultants.