Tag Archives: instagram

Facebook, Twitter and Instagram Tips for Your Restaurant

Whether you’re an avid social media user or not, when it comes to your restaurant, it’s time to be one! Social media marketing can have an incredible effect on your restaurant’s sales – but you need to do it the right way. We’re here to help! Scroll down to read some of the top tips in the business that will make your restaurant stand out using Facebook, Twitter and Instagram!

Facebook

Let’s face it: Facebook has opened up an entirely new way to market for restaurants. Now, instead of owning a website, you can put all of your information including hours and menu, on your Facebook page! It’s a great free resource for anyone starting out in the business. With Facebook, you can connect with customers on a personal level, all while posting updates about your food and business.

Make sure you utilize your coversocial media image to show off your beautiful food, along with posting pictures, updates, events and specials going on around you city and restaurant. Use the tabs options for Facebook as well. Some examples of great tabs for restaurants include photos of food; locations; food deals; and featured menu items. Finally, try setting up some offers and deals for current and potential customers. This is definitely a great way to secure repeat business along with getting new customers. You can also run sweepstakes and contests too – perfect for giving away a gift card or two!

If you really want to get into marketing on Facebook, try out some ads and videos!

Twitter

To perform great on Twitter, you’ll follow a lot of the same trends as Facebook. But, with Twitter, tweets are created and gone in an instant on someone’s timeline, unlike a Facebook post. On this social media outlet, the timing will be essential if you want your tweets to be seen. Think like your customer! Include tweets with links to your menu, images of your food and offers to entice them to follow you. Then, think about the time of day when your customer will be looking for these things the most. Dinnertime? Breakfast? It’s when your most popular service is.

Similar to Facebook, you can do sponsored tweets to get your branded tweet shown in more timelines, creating potential new customers! Cha-Ching!

Instagram

Instagram is newer to the social media game, but it’s just as important as the rest of them. The reason? Instagram is primarily a photo sharing platform, and for restaurants who use it well it’s working out to their advantage. Any employee at your restaurant can take a regular photo they took at work and transform it into a great marketing image by using Instagram.

social mediaRemember to use trending hastags, whether it be National Bourbon Day or Eat a Cookie day – but only if it works with your photo. You can use niche hashtags that focus more on the area of your restaurant, say #Indianapoliseats for example.

Instagram is a great outlet because you can entice your customers to share their images of your food on their platforms, which lets you get involved socially and create a personal connection. Also, people love to see employees on social media so your restaurant or business feels more human. Snap a few pictures of your employees hard at work and share! It will show that you restaurant is a fun place to be and has great customer service. Finally just like the other two outlets mentioned, you can have photo contests on Instagram. Have customers share their best pictures of your menu items and in return enter them in to winning a gift card at your place! Essentially you’re sharing the wealth for everyone!

It doesn’t matter if you’ve been in the social media game for five minutes or five years. What’s important is that you use these tips to broaden your audience and generate more revenue as well as repeat and new customers!

social media tips for restaurants

8 Ways to Use Social Media to Boost Restaurant Sales

Social Media: Take Out The Complications

Social media is such a part of today’s society–Facebook, Twitter, Instagram, Vine, Pinterest, Google+, YouTube.  As a restaurant owner, you may find the concept of social media overwhelming and while many resources encourage businesses to create strategies and business plans, restaurants don’t necessarily have time for that. It’s all about serving the customer.

Instead of avoiding social media all together, or taking time out of your busy schedule to create a plan your staff might not even be able to follow, here are some ideas to start or ramp up your current social media efforts.

1. Share Information Customers Want To Know

Social media is powerful because it is more personable and includes so many other elements that can’t be used in traditional advertising. Share what items are on the menu and/or what your specials are that day. Even if that’s all your restaurant posts, it is something that can be done across most platforms:

  • Facebook and Google+: Image of food with full details on special
  • Twitter: Image of food with caption (only 140 characters are allowed so just pull what’s the most important)
  • Instagram: Photograph a menu or sign covering that day’s specials
  • Vine: Take a video snippet of the menu and then of the food

social media restaurant sales2. Use Images To Your Advantage

Words can sell a menu item. But you know what’s even more powerful? A picture. Post photographs across all platforms of your amazing dishes that will entice them in. Yes, it might take a minute to set up the area. Basically just don’t take a photo in a messy area.  Walk over to a cleaner spot to snap your photo.

3. But Do Use Words

You can take a picture of an amazing dish, but definitely take advantage of social media sites such as Facebook, Twitter and Google+ to talk a little bit more. What are the specials? How much do they cost? What are customer favorites? Are there any events going on to promote?

4. No Time? Yes There Is.

Posts don’t necessarily have to be made in real time. There are social media tools out there to help you schedule ahead such as Facebook’s scheduler, Hootsuite, Tweetdeck, etc., so you can prepare posts to hit customers throughout the day.

5. Let Customers Promote Your Restaurant

Let your customers be your advocates.  Run a contest, for instance on Twitter, that uses a hashtag to encourages customers to share something they love about your restaurant with others. Choose a winner at random and reward them with a free meal.

social media restaurants6. Be Real–Show Behind The Scenes

Instagram and Vine are great for short videos. Use these to give your customers an inside look of your restaurant, whether it’s a brief video of a chef preparing a dish, or a mix of shots from the kitchen to the dining room. If you’ve never used either of these social media platforms before, they make it incredibly easy to shoot the video on your smartphone. Download the apps and check it out!

7. Share General Tips and Knowledge

People use social media to learn, whether it’s mindless reading or to educate themselves on a certain topic, place, etc. Why not give them something? Building relationships will entrust a bond between your restaurant and that customer. So for instance, share a cooking tip, or advice on food safety that can apply to their home life.

8. Be Funny (If You’re Funny)

If you or someone at your restaurant that can post is funny–be funny! Obviously make sure it is appropriate because what you post on social media speaks for your brand.  Don’t let that hinder your restaurant or scare you away from being funny. Humor is a perfect way to attract customers.