Tag Archives: KFC

appleslices, image from morguefile

Central’s Week in Brief: July 29, 2011

Every Friday Central brings you stories from the week that you might have missed, but that are definitely worth a look. We’ll feature food news covering everything from the weird to the wonderful in the world of restaurants, schools, the military and more.  It’s our way to help you go into the weekend with a little extra knowledge and maybe even a project or recipe to try out!

appleslices, image from morguefile1)      This week, McDonald’s pledged to give a face-lift to the nutritional value of their classic happy meal.  Changes include providing both apple slices AND fries (each in smaller portions), eliminating the carmel dipping sauce now available for apples and offering fat-free chocolate or low-fat regular milk instead of just soda.  The New York Times reports that these changes will begin this September and should be in all stores by April, 2012.

2)      While the U.S. is trying to fight back against obesity, a severe famine is taking place in Somalia.  The World Food Program will airlift about 10 tons of food to aid in the issue which will feed about 3,500 for a month, according to NPR.   To donate to the efforts, visit the World Food Program’s website.  

3)      Football fans and sports restaurants/bars can now rest a little easier.  It was announced on Monday that the NFL season will go on as planned this year.  This means business will hopefully be booming for places like Dominos, Pizza Hut and Buffalo Wild Wings who all see a spike in sales on game days.  In fact, Market Watch reports that Pizza Hut “typically sells 1.5 million pizzas on an NFL Sunday, which is a 15%-to-25% increase over a typical Sunday.

4)      Kentucky Fried Chicken is taking an aerial approach to get the word out about their restaurant.  If you happen to be flying over Rachel, Nevada in the near future, you may look down to see a giant version of Colonel Sanders staring back up at you.  While creative (and gigantic), this type of marketing is really nothing new.  According to an article on Yahoo, “It’s a tradition that stretches back to 1965, when the Readymix company plastered its moniker on a desert in Australia.”

5)     In 1984, President Ronald Reagan declared July as National Ice Cream Month.   With the current heat wave passing through most of the country and the month coming to an end, it couldn’t be a more perfect time to enjoy this ice cold treat.  You could go with the usual vanilla or chocolate, but if you’re one for adventure, the San Francisco Weekly has a list of the Top 10 Weirdest Ice Cream Flavors in Existence that’s just for you.  What’s wrong with a little candied bacon treat to cool you down?

Good causes prove to be great recession-busters for restaurants

Recent economic turmoil is forcing restaurants to get creative.

The saying, “adapt or perish” is true now more than ever: KFC now offers grilled chicken, Pizza Hut has pasta, and Morton’s Steakhouse has a $5 burger.

But another (warmer, fuzzier) way that restaurateurs are combating the recession is by hosting charity events, where part of the proceeds go to the cause.

Indeed, many charities also have struggled as regular givers are forced to cut back.

That’s why many non-profits are teaming up with local restaurants in a joint effort to raise awareness and fill seats at the same time.

Family-owned restaurant MiSaVi frequently hosts private parties, charity auctions, benefits and even organized a mini class reunion in a creative effort to drum up new business.

Last month in Pasadena, more than two dozen restaurants offered lunch and dinner specials all week, and then donated 10% of the profits to a local homeless shelter.

And last night in Attleboro, Mass., restaurants teamed up with a performing arts group in a charity auction to restore a local theater.

Likewise, a group of friends in Ohio were treated to a VIP chef’s dinner at the Vue Restaurant & Lounge in Hudson, a dinner they purchased at – guess what? – a charity auction.

On June 15, Patrick’s Kitchen & Drinks in Zionsville, Ind., will host an event benefiting the American Cancer Society’s Relay for Life. Complete with live local music, artists, magicians and even a few town big-wigs generous enough to paint themselves purple and bus tables for a good cause, owner Patrick Mullen said the event “hopefully will spill out into the parking lot and down the sidewalk.”

My prediction: Expect to see more events like these in the future – where restaurants not only team up with charities, but but even partner with competing restaurants in mutually profitable ventures.

Maybe alliances are the new black?