Since 2011, Scotsman Ice’s Luv the Nug truck has traveled the United States sharing the ever-so-popular nugget ice. This soft and chewable and was created by Scotsman just over 32 years ago. Little did they know they started a revolution in ice chewing.
People’s Passion for Nugget Ice
People’s interest and passion for nugget ice grew to become so popular that Scotsman rolled out this Luv the Nug truck. It hit the ground running and makes stops all over to meet with end users so everyone can share their love for nugget ice.
This week’s video speaks volume about how much people really love Scotsman’s nugget ice. One of the businesses featured shares how people will pay over $2 just for a cup of it.
Scotsman’s Prodigy™ machines that produce the ice are reliable, eco-friendly, cost less and are proactive in their own maintenance. More particular into the self maintenance, the Prodigy™ machines have self-monitoring technology that communicates with easy to understand universal language symbols. They also have external lights that indicate operational status and warn of possible production interruptions (which can save a restaurant or foodservice a huge headache).
Prodigy™ machines also have hard water condition detection that purge mineral-laden water with every freeze cycle. This reduces scale build-up and extends time between cleaning. Last, these machines have Agion™, an antimicrobial agent that reduces the growth of bacteria, mold, mildew and yeast within an ice machine. So foodservices, restaurants and Luv the Nug fans all over can rest assured Scotsman’s nugget ice is great! Interested in putting nugget ice at your establishment? Shop online or watch this week’s video from Scotsman.
On St. Patrick’s Day of 2011, Scotsman Ice Systems kicked off their Luv the Nug campaign at Central featuring the Luv the Nug truck and the very popular nugget ice. Over the years nugget ice has become extremely popular and many started to call it chewable ice or Sonic ice. Just to keep the record straight, Scotsman was the first to create this soft and chewable ice, “nugget ice”, just over 30 years ago.
The Luv the Nug campaign began after Scotsman discovered the popularity of nugget ice, especially via social media. People were creating Facebook pages for it and talking about it everywhere. So what better way to celebrate their 30th anniversary than to get back to their roots? After all, customers and businesses all over the country were in love with this ice and Scotsman was finally able to witness it firsthand when they traveled all across the east side of the country to meet with vendors and customers.
“One of the things I love with the truck is actually being able to see the actual customers loving the product,” said Terry Toth, marketing communications manager for Scotsman.
She added people have such an emotional connection to the ice.
Does that sound strange? Possibly. To some, ice is just ice. But for others, it’s a different story. Nugget ice has been a source of comfort for patients at a hospital, those recovering from an injury or chewing ice can be a fun small activity. For others, it might just be something to pass the time, or to chew on throughout the day.
Restaurants, quick service establishments, cafeterias and all other types of foodservices are able to see their customers reactions to a product immediately as they serve it. However for those of us on the equipment side, we rarely get that opportunity. That’s one of the things that has made the Luv the Nug campaign so special for Scotsman.
This year, Scotsman has continued their campaign and have taken the Luv the Nug truck to many other cities such as Boston and St. Louis. They enjoy meeting the companies that sell their ice and best of all–the customers who buy the ice.
Through the Luv the Nug campaign, nugget ice lovers can visit LuvTheNug.com to find locations near them that sell the ice, participate in sweepstakes, demand nugget ice in their area, rally for a visit from the Luv the Nug truck, purchase merchandise and learn about the origins.
Interested in getting a nugget ice machine? Check out Central’s selection of Scotsman ice machines on our website.
When the Scotsman Luv the Nug truck made a visit to Central on St. Patrick’s Day of 2011, we learned a little bit more about ice than we already knew—people love it and some are even borderline obsessed with it.
Of course, people enjoy ice in their beverages. But with the large selection of styles now available, people have preferences. These range from different types of ice to how much ice they want in their beverage. Then on the other end of the spectrum, there are certain types of ice ideal for displaying and serving food on.
So with a variety of ice types to choose from, it may make you wonder which type of ice is best to use at your establishment.
While different ice machine manufacturers may have different names for the different styles of ice, all the styles can really be categorized to the following four: classic cubes, gourmet or crescent cubes, flake ice and nugget ice.
This is your simple standard ice. Its simplicity makes it great for most applications. According to Scotsman, this type of ice works well for ice dispensing, mixed drinks, carbonated beverages, ice displays, ice retailing and banquet services.
Gourmet or Crescent Cubes
There are a few different kinds of gourmet or crescent cubes. If you browse through Central’s selection of ice machines, you will see many machines produce “top hat,” “cublet” or “octagon” cubes.
These different types of ice are slow-melting and have a higher displacement which means a higher profit for you. They are usually found in restaurants, bars and banquet facilities.
Flake ice consists of small, hard bits of ice that are dry and cool quickly. It’s great for meat or seafood displays, salad bars, blended cocktails and even therapeutic use. From the Manitowoc website, flake ice is great for serving because the soft, small pieces of ice form around an object without bruising.
There are so many different names for nugget ice from “chewable ice” to “Sonic ice.” Nugget ice is flaked ice compressed into small nuggets—and because of its soft texture, it’s easy to chew. Also, it keeps beverages cooler longer. It’s commonly used for carbonated beverages, meat or seafood displays and salad bars.
“It’s more energy efficient than cube ice because it uses 50 percent less water than making cube ice,” added Terry Toth, marketing communications manager for Scotsman. “It also lowers syrup cost per cup, (there’s a) higher liquid displacement.”
Nugget ice is seeming to be a favorite among ice lovers. So adding nugget ice to your establishment may differentiate you from surrounding stores, which may help you get a leg up on your competitors.
Luv the Nug
Delving in a little bit deeper in to nugget ice, last year marked the 30th anniversary of Scotsman’s nugget ice, so they created a social media campaign and built a truck (Luv the Nug) to travel across the country. This enabled them to witness people’s love for nugget ice first hand and hear personal stories.
Image: Luv The Nug
“Usually food equipment companies don’t get to taste the product they create, so it was really unique,” Toth said. “It’s a different type of interaction that I’ve never experienced.”
With their different campaigns and contests, they learned people loved chewing on ice for a variety of reasons.
“Some chew on it because they were introduced for medical reasons; people have said nurses said to chew on it to prevent ulcers from forming,” Toth explained. “Then some just went to Sonic and got lots and lots of ice, or went to a convenience store and purchased bags. There were many different reasons which is why we looked through social media.”
The Luv the Nug truck will be touring again this year, kicking off in Boston this June. They also have added a free app people can use to find the nearest location to them that serves nugget ice. The app and tons of other nugget ice information can be found at LuvTheNug.com. Also–if you serve nugget ice at your establishment, be sure to check and see if are on the list! If not, you can add your location so people can come to you for their nugget ice.
So How Much Ice Do You Need?
It’s important to purchase an ice machine that produces the correct amount of ice for your establishment. Too much or too little ice runs you the risk of wasting money or not having enough ice for your customers.
While it may seem small, ice is a huge asset to a foodservice establishment, so you need to be sure you’re set. Central put together this buying guide which not only explains how much ice you need, but includes other helpful tips about ice machines too.
What’s your story with ice? Why do you love it? What have you seen with your customers?
For over 60 years, Scotsman Ice Systems has been an innovative company. From Energy Star rated products to state-of-the-art diagnostics, they really have it all when it comes to an ice machine. One of the things they are known most for is their nugget ice—which is also sometimes known as chewable ice. We’ll get to that shortly…
But first! With summer just around the corner and restaurants still keeping a tight budget due to economic conditions, Central and Scotsman have teamed up for customers considering or needing to purchase a new machine. Prices have been lowered on select Scotsman machines through the end of June. Click this link to see what ice machines are on sale. Also, until the end of July, customers can receive a free water filter system with the purchase of a 120V Scotsman Prodigy.
Now, back to the ice.
Thirty years ago, Scotsman rolled out their first nugget ice machine and as they say on their website, “started a revolution in ice chewing.”
They truly have as they’ve been an industry leader in the Original Chewable Ice.
You’ve ran across this type of ice in gas stations, restaurants, hospitals, etc. all over. It’s described as soft and easy to chew. There are people who don’t have a preference, people that just like it, and then people who love it. There truly has been a revolution of this ice and it all really came to fruition thanks to social media.
To name a few efforts by ice lovers all over, chewable ice became a topic on Twitter and many Facebook fan pages have been made. And as soon as Scotsman realized how big it was, they implemented the “Luv the Nug” social media campaign, which includes the now famous Luv the Nug Truck which travels from city to city. Many people generalize this type of ice, or give it a name from places they know such as Sonic. But it originated from Scotsman and they are getting back to their fans and bringing awareness to the love for…ice!
Luv the Nug truck (Photo from Terry Toth)
“So far we have had the Nug truck in the Indianapolis and Cincinnati areas,” said Terry Toth, Marketing and Communications Manager for Scotsman.
The Luv the Nug Truck keeps on going with upcoming stops in Knoxville, Tennessee and Atlanta, Georgia then to Chicago, Illinois for the NRA (National Restaurant Association) show. After that, they are west of the Mississippi River bound!
This past St. Patrick’s Day, Scotsman came to Central with the Luv the Nug truck. (Take a look here at our Facebook photo album). We learned how much people love the ice and what Scotsman has done for the fans—a truly creative and unique social media campaign.
By visiting the Luv the Nug website, chewable ice lovers can find nugget ice locations, demand nugget ice machines for businesses that don’t have them, buy nugget ice merchandise, learn about how it originated and even enter in a contest to win a Scotsman ice machine. They can also be followed on Facebook and Twitter. There are many things in the works so this campaign will only get better and better as time goes on!
Toth has noticed many happy people from the Luv the Nug Truck. Usually they work with people of the trade but now are able to meet the people who love their product and get to hear their stories from those who had family memories by it to those who had nugget ice while in the hospital.
Luv the Nug Truck in Cinncinati (Photo from Terry Toth)
“What’s great is our research on our trend, why they chew on it is coming to fruition and what they profess on social media when visiting Nug truck stops,” Toth said. “It’s really great to see it all first hand. (We learn) the reasons why they chew, but also there are people entering the Lid Off contest and writing about their love for chewing.” (Click here to view submissions or send in your own.)
So if you’re looking for nugget ice, check out their locator. If you know there is one, but it’s not listed, go to the locator page (Find the Nug) to add a location from your area with nugget ice. And if there aren’t any locations around you, demand it!