During the week of March 5-9, schools and organizations across the United States will celebrate National School Breakfast Week to highlight the importance and availability of the School Breakfast Program. Each year, the School Nutrition Association (SNA) creates a theme that starts in January and runs through National School Breakfast Week. This year’s theme is “School Breakfast—Go for Gold.”
SNA’s goal with this campaign is to help students learn the importance of a healthy and active lifestyle. They also mention it lines up with the USDA’s HealthierUS School Challenge and Michelle Obama’s Let’s Move! campaign.
SNA has put together several resources on their website to get schools back on track and ensure they have all the tools they need for a successful breakfast program.
The also want to make sure students, parents and the media know:
- The School Breakfast Program is available for schools
- There is an established link between breakfast and academic success
- Eating a nutritious breakfast is important as it helps children keep at a healthy weigh
It’s extremely important for children to maintain a healthy weight. According to the Let’s Move! website, every one in three children is overweight.
“Thirty years ago, most people led lives that kept them at a height weight,” Let’s Move! said. “Today, children experience a very different lifestyle. Walks to and from school have been replaced by car and bus rides. Gym class and after-school sports have been cut; afternoons are now spent with TV, video games and the internet. Parents are busier than ever and families eat fewer home-cooked meals. Snacking between meals is not commonplace.”
The good news is, as Let’s Move! went into its second year this February, Secretary of the U.S. Department of Agriculture Tom Vilsack said they didn’t see a rise in childhood obesity.
The Healthy, Hunger-Free Kids Act, MyPlate and the new standards for school meals are a few of the many factors that have helped in the fight against childhood obesity. Now the goal is to give children the tools they need to maintain a healthy lifestyle.
For all information about this year’s National School Breakfast Week, including tools and resources for schools, visit SNA’s website.
Will your school be celebrating National School Breakfast Week?