Tag Archives: No Kid Hungry

The 2012 Dine Out for No Kid Hungry Event Success

During the month of September, restaurants across the country, both large and small, participated in Share Our Strength’s Dine Out for No Kid Hungry. This annual event enables restaurants and their customers to work together and raise money for the No Kid Hungry campaign, which has a goal to end childhood hunger.

The No Kid Hungry campaign connects needy children to effective nutrition programs such as School Breakfast or Summer Food Service.  The campaign also teaches families healthy cooking methods and how to obtain affordable meals through the Cooking Matters program.

Each year, donations toward the No Kid Hungry campaign from the Dine Out for No Kid Hungry event continue to rise.  Restaurants helped raise $1.5 million in 2010, and $2.4 million in 2011.  So how did 2012 do?

“This year our goal was $5 million and we definitely surpassed that, and it looks like by a lot,” Jessie Sherrer, senior manager at Share Our Strength, said.

There were 8,283 participating restaurants this year compared to 5,611 last year.

Each year there is a designated week in September for Dine Out for No Kid Hungry, however Share Our Strength is open to and encourages restaurants to extend the campaign as long as they like during the month.

“We saw many different types of promotions, but the biggest difference is that we had restaurants that participated for longer than just the official week this year,” Sherrer said.  “Many participated for the full month of September, some for three weeks and some for two.  Denny’s actually extended their promotion at the last minute and participated for two months!”

Promotions restaurants ran this year included bounce-back coupons (customers are given an incentive to return upon making a donation)  and multi-tiered promotions (the larger the donation, the larger value there would be on a coupon).

Sherrer added restaurants were creative with non-traditional types of promotions, especially using Facebook and Twitter.  It’s all up to the restaurant and what they would like to do.

What’s so great and convenient for restaurants that participate in Dine Out for No Kid Hungry is Share Our Strength does all of the work.

“We do create tools to make participation easier: standard and customizable coupons, posters, menu cards, etc.,” Sherrer said.  “The restaurants are welcome to use them or create their own in-store POP.  We also create customizable pre-event and post-event press releases, employee training guides, talking points, etc.  We try to make the program as turn-key as possible so that the restaurants don’t have to do all of the heavy lifting.”

As an added bonus this year, independent operators (five restaurants or less), received a complimentary in-store marketing kit with two front-of-the-house posters, two back-of-the-house posters, 50 check stuffers, 50 sticks and a window decal.  Sherrer noticed this added bonus had to have paid off as there were many impressive donations from this sector–higher than in previous years.

Also, restaurants that participated in the event were given exposure on Dine Out for No Kid Hungry’s interactive search map.  This is very beneficial for restaurants because Share Our Strength makes September “No Kid Hungry” month and has a call to action for those involved with the event to search for participating restaurants and dine at them.

“Restaurants that commit to certain fundraising goals, get extra benefits such as logo placement on the restaurant registration page, interactive map page and partner page,” Sherrer said.  “We also conducted a Radio Media Tour in major markets.  Executives from the featured restaurant companies were able to be interviewed by radio stations to promote their participation and talk about why participating in Dine Out For No Kid Hungry was important to them, their employees, the communities they serve and the country overall.”

So what’s on the agenda for 2013?

“We have lofty financial goals for next year and hope to raise between $8 million and $10 million,” Sherrer said.  “We haven’t yet set a final goal for participating restaurants, but will likely need about 20,000 to hit that number!”

If your restaurant is interested in participating in Dine Out for No Kid Hungry 2013, registration has already begun. You can also make a donation to the No Kid Hungry campaign to help curb childhood hunger.

Last Chance to Sign Up for Dine Out For No Kid Hungry!

Share Our Strength’s Dine Out For No Kid Hungry, a national fundraiser that gives restaurants the opportunity to help end childhood hunger,  is literally just around the corner.  While the September 7 registration deadline is near, restaurants can still sign up.

Benefits of Signing Up

By signing up to participate in Dine Out For No Kid Hungry, restaurants are able to support a cause customers care about.  Restaurant size doesn’t matter–participants range from small independent restaurants to nationwide chains.

Dine Out For No Kid Hungry said past participants reported an increase in sales, 20 percent average coupon redemption rate and overall higher employee morale and customer satisfaction during the fundraiser.

Event Dates

The official week for the event is September 16-22; however Share Our Strength® welcomes and encourages restaurants to participate as much as they would like throughout the month.

It’s Not Too Late

Still on the fence?  It’s still not too late.

“There isn’t a registration fee or minimum donation amount (to participate),” Jessie Sherrer, senior manager at Share our Strength, said.  She added all independent restaurants that register will receive a free marketing materials kit that includes:

  • (2) Front of the house posters
  • (1) Back of the house poster
  • (50) Menu cards/check stuffers
  • (50) stickers
  • (1) Window cling decal

Getting Involved is Easy

Share Our Strength has made it incredibly easy for restaurants to become involved and run a successful campaign.  Upon registration, they provide all the resources restaurants need.  Share Our Strength also has a team of experts readily available for restaurants to speak with about successful promotions and best practices.

Registration and Assistance

By participating in Dine Out For No Kid Hungry, you will be joining forces with thousands of other restaurants, businesses, supporters, schools, chefs, celebrities and more to help put an end to childhood hunger.  There are only three steps to becoming involved:

  1. Register
  2. Browse through their resource center
  3. Get help from their team of experts

Share our Strength has done all the work.  All a restaurant has to do is sign up.

The Dine Out For No Kid Hungry Online Resource Center is a great tool for more information.  Jessie Sherrer can also be contacted with any questions at 202-478-6505.

Sign up by September 7 to help put an end to childhood hunger while increasing sales at the same time.  What are you waiting for?

Images from Dine Out For No Kid Hungry.  Visit their website, become a Fan on Facebook, and follow them on Twitter.

Foodservice Industry Week in Brief: December 23

Looking for some of the week’s top information? Here are five stories from the foodservice industry for the week of December 19 through December 23.

Arby’s Raises over $2 Million for Share our Strength’s No Kid Hungry Campaign
From QSR, Read Blog

Image: Share Our Strength

We’ve really enjoyed seeing how successful Share Our Strength has been this year with the “No Kid Hungry” campaign.  From events such as the Dine Out for No Kid Hungry or other promotions, they are truly working hard to achieve their goal to end childhood hunger in America.  Arby’s is one of several restaurants helping Share Our Strength meet their goal.  QSR reported Arby’s recent announcement that they have raised over $2 million in the fourth quarter for the cause.  Read more about Arby’s involvement here and visit Share Our Strength’s website for more information.

Top Searched Restaurants on Google for 2011
From FastCasual, Read Article

In a recent article from Fast Casual, they reported on Google’s Zeitgeist list that covered the top searched restaurants on Google this year.  It was a mix of all types of restaurants with some being McDonald’s, Starbucks, Buffalo Wild Wings, Subway and Papa John’s.  But who topped the list?  You’ll just have to check out the article for yourself and find out! Read the full article here.

Wendy’s Taking in the No. 2 Spot for Fast Food Chains
From Wall St. Cheat Sheet, Read Article

Image: Reverendb/MorgueFile

Normally the order of top fast food chains started with McDonald’s, then Burger King then Wendy’s.  But it looks as though Wendy’s is moving into second place.  According to a Wall St. Cheat Sheet article, Wendy’s will have $53 million higher sales than Burger King–but we won’t know for certain until the end of the fourth quarter.  Either way, Wendy’s has been working hard this year and even working on a few different redesigns of their buildings.  To read more about how they are possibly going to take the No. 2 spot, read the Wall St.’s article here, and to learn more about the redesigns, view this Huff Post Food article.

Airports Becoming More Nutritious
From USA Today, Read Article

It’s easy to slack off when it comes to eating healthily during the holidays, especially when traveling.  But it looks as though foodservice establishments in airports across America are providing healthier menu items for travelers.  USA Today covered a survey which reported 15 of the country’s biggest airports now offer healthier menu offerings.  According to the study, many airport foodservice establishments are offering more low-fat, vegetarian and cholesterol-free meals.  Read more about airports becoming healthier here.

Holiday Recipes
From Delish.com, Go To Website

Image: Cohdra/MorgueFile

And finally, 2011 is coming to a close and Christmas is just days away!  (So if you haven’t started your shopping, you  better get started.  And as a side note–restaurant gift cards make an excellent present).  We always are excited to see what kinds of recipes Delish.com has, so here are a few that you can bookmark and possibly cook up for the holiday weekend.

Central wishes you and yours a very happy holiday!