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Super Bowl

Super Bowl 2014: Restaurants Gear Up For The Big Game

Super Bowl 2014 Spending

It’s that time of year again: The Super Bowl. The big game is one of the restaurant and retail industry’s largest revenue sources driving in massive amounts of traffic and increasing sales in food, apparel, televisions and more.

According to the National Retail Federation, total spending is estimated to reach $12.3 billion with 77 percent of that being food related.

“Restaurants and bars will see their share of fans; the survey found 10 million fans will enjoy the game from their favorite local establishment,” they said.

From their research, 39 million Americans will throw a Super Bowl party of sorts for the event and 62 million will attend one.

Super Bowl chicken wing salesFan Favorites and Boosts in Sales

To gear up for the Super Bowl, restaurants have to be prepared to serve customer favorites, one of those favorites being chicken wings.

Chicken wings have become a top menu item among Super Bowl viewers. In fact, the National Chicken Council said 1.25 billion wings will be consumed for the 2014 game; 20 million more than in 2013. This also means the ranch and bleu cheese will be flowing.

Pizzerias also see a massive boom for the Super Bowl as it is one of their highest sales days of the year. Not only do the pizzas sell fast, it is a great opportunity for delivery drivers too.

“Delivery sales of pizza spike the most during close Super Bowl games,” explained Pizza.com. “On Super Bowl Sunday, pizza delivery drivers can expect $2 tips to sometimes soar as high as $20.”

Among the wings, pizzas, dips and other staples of Super Bowl parties, a drink of choice among restaurant guests and party goers is alcohol.  One might think beer would top the list, which it does, but according to QSR Magazine, craft beers, hard ciders, sparking wins and flavored liquors will be requested this year too.

Super Bowl restaurantsArea Restaurants

Cities that host a Super Bowl experience more traffic and exposure than they could ever imagine.  This exposure builds in the months leading up to the game and peaks the week of. Restaurant business in particular sees a massive boom from area residents and out-of-town guests participating in activities and events.

This year is East Rutherford, N.J.’s year to shine at Metlife Stadium, however, being just a skip, hop and jump away from New York, N.Y. has caused some confusion. The media and television personalities have referred to this year’s big game as being held in New York, which is untrue.

The distance between the two cities brings on a situation unlike any other state–both cities share efforts and reap the benefits. One possibly more than the other.

“The official Super Bowl Host Committee estimates the game will bring in between $550 and $600 million in revenue to New York and New Jersey,” CNN reported.

With quite a bit of the spotlight on New York, East Rutherford’s Mayor, James Cassella, hopes the town just breaks even, despite hosting the actual game and more events.

Either way, restaurants in both states will see a boost in traffic. Central Restaurant Products’ hometown, Indianapolis, hosted the 2012 Super Bowl and it has really changed the vibe of the city since. And in terms of restaurant sales, they skyrocketed for the locations close to  festivities, but even jumped for restaurants over an hour away.

Just as Indy and all other Super Bowl hosting cities have experienced, New Jersey and New York will have this great opportunity to showcase their cuisine and show their residents and guests from all over the world what they are all about.

Super Bowl NY restaurants

“Forty Ate”

New York will have pop-up restaurant Forty Ate, a creation of Danny Meyer, for the week. It is a modern steakhouse that will serve lunch and dinner, as well as “bar bites” throughout the day.

“Forty Ate will provide diners the ultimate Super Bowl experience,” their website said. “Danny Meyer’s renowned Union Square Events (USE) in collaboration with the Renaissance New York Times Square hotel will operate the Dining Room and Bar, which is designed by GMR marketing.”

The website added Forty Ate will feature NFL artifacts, the full set of 47 Super Bowl rings and appearances from NFL players who will be dining there.

Foodservice Industry Week in Brief: September 21

Looking for some of the week’s top information? Check out these five stories from the foodservice industry from September 17-21.

Quick Service Restaurants Continue To Lead In Sales

From Nation’s Restaurant News

The latest Nation’s Restaurant News’ MillerPulse survey, which reviewed quick service restaurants (QSRs) and full service restaurants, determined QSRs continue to be in the lead.  NRN said “restaurant industry same-store sales improved overall in August, but the gap between the quick service and full service segments continue to widen.”  Review the article to view the article and the “restaurant industry same-store sales, traffic” graph.

Higher Tips for Restaurant Workers?

From New York Post

The standard amount for diners to tip is typically around 15 to 20 percent.  However, according to recent findings by the New York Post, New Yorkers are starting to tip more often in the 25 percent range.  They spoke with Sarah Fones, who asked a great question–will a 15 percent tip make a restaurant patron look like a “cheapo?” And the New York Post is also discovering many different kinds of places are providing more opportunities to tip workers.  The New York Post said two coffee bars in Midtown and the Upper West Side have created the DipJar, which will allow guests using credit cards to tip.  This could only make one wonder–if tipping standards have been raised in New York, will that change things for restaurants around the country? Only time will tell.

McDonald’s Delays The “McRib”

From NACS Online

McDonald’s McRib, a limited time offer many customers wait year round for, usually is promoted in late October.  However this year, customers will just have to wait.  NACS Online reported the chain has pushed back the release of the McRib to from late October to late December, as it is a time when company sales are slower.  NACS Online added McDonald’s will debut two other limited time offers–The Cheddar Bacon Onion Angus Burger and Cheddar Bacon Onion Chicken Sandwich.

Rise in Menu Prices

From the National Restaurant Association

The NRA analyzed data from the Bureau of Labor Statistics and discovered a 0.3 percent increase in menu prices for the month of August.  They added there was a 2.8 increase from August 2011 through August 2012.  Piggy-packing onto Nation Restaurant News’ recent statistics on QSRs, NRA said “figures further suggest that menu prices in the quick service segment outpaced prices at full service restaurants.”  They added those menu prices grew 3.3 percent over the last year.

10 Products to Update Your School Foodservice This Fall

From The Central Blog

Whether a school cafeteria needs new equipment to help comply with new USDA guidelines, or to just have something more efficient, Central is a great resource.  We recently released our “10 Products to Update Your School Foodservice this Fall.”  It includes many products and and product categories for schools to review if considering new equipment.