On St. Patrick’s Day of 2011, Scotsman Ice Systems kicked off their Luv the Nug campaign at Central featuring the Luv the Nug truck and the very popular nugget ice. Over the years nugget ice has become extremely popular and many started to call it chewable ice or Sonic ice. Just to keep the record straight, Scotsman was the first to create this soft and chewable ice, “nugget ice”, just over 30 years ago.
The Luv the Nug campaign began after Scotsman discovered the popularity of nugget ice, especially via social media. People were creating Facebook pages for it and talking about it everywhere. So what better way to celebrate their 30th anniversary than to get back to their roots? After all, customers and businesses all over the country were in love with this ice and Scotsman was finally able to witness it firsthand when they traveled all across the east side of the country to meet with vendors and customers.
“One of the things I love with the truck is actually being able to see the actual customers loving the product,” said Terry Toth, marketing communications manager for Scotsman.
She added people have such an emotional connection to the ice.
Does that sound strange? Possibly. To some, ice is just ice. But for others, it’s a different story. Nugget ice has been a source of comfort for patients at a hospital, those recovering from an injury or chewing ice can be a fun small activity. For others, it might just be something to pass the time, or to chew on throughout the day.
Restaurants, quick service establishments, cafeterias and all other types of foodservices are able to see their customers reactions to a product immediately as they serve it. However for those of us on the equipment side, we rarely get that opportunity. That’s one of the things that has made the Luv the Nug campaign so special for Scotsman.
This year, Scotsman has continued their campaign and have taken the Luv the Nug truck to many other cities such as Boston and St. Louis. They enjoy meeting the companies that sell their ice and best of all–the customers who buy the ice.
Through the Luv the Nug campaign, nugget ice lovers can visit LuvTheNug.com to find locations near them that sell the ice, participate in sweepstakes, demand nugget ice in their area, rally for a visit from the Luv the Nug truck, purchase merchandise and learn about the origins.